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**Trademark of The Body Shop at Home

The Body Shop

Copyright Jeffrey Babener www.mlmlegal.com



Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*


Founding Story
On the 27 of March, 1976 the first The Body Shop at Home opened for business at 22 Kensington Gardens, Brighton. Dame Anita Roddick is the founder of the company. She explains that she started the company to enrich her and her two daughter's lives when her husband was trekking across the Americas. She had no ( www.mlmlegal.com ) previous sales or business development experience and vowed to take sales of $300 (UK) per week. She learned from running her first shop that running a business was not about financials but about buying and selling. She found that by creating a product that people enjoyed then people would subsequently buy it. Her business turned 30 in 2006.

Her inspiration for building her business came from her mother who reused and conserved during the Second World War and her travel experience where she witnessed the practices of people and their rituals worldwide. The environmental aspects of company are still revolving around environmental activism today.

Roddick was lucky in free mahjong game a latest mystery case files return to ravenhearst walkthrough sense that her business expanded to download free puzzle jigsaw game Europe in tinnitus hearing aid the time when Europe was going "green". Green is a color of tradition at The Body Shop at Home since the first building they operated out of was moldy and the only thing they had to cover the walls with was of a green color. The second shop was opened only six months later. Her husband, Gordon, gave her the idea of self-financing new stores which started the franchise network that lead to additional stores around the world.  

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In 1984, the business went public. Since then the company has received a host of rewards.

Campaigning for good business practices and sustainability all started for The Body Shop in 1989 when Roddick attended a gathering at Altamira of the Amazonian Indian Tribes who were protesting against a hydro-electric dam which would have flooded thousands of acres of rainforest and submerging native lands. The ( www.mlmlegal.com ) Indians collect Brazilian nuts from these same lands that work as a wonderful oil for moisturizing and conditioning. Roddick began trading with these Indians and 13 years later is still trading with them today. This is part of her goal to reduce dependence on modern pharmaceutical practices.

Roddick travels to projects like these every year. The list includes; Teddy Exports in southern India, GPI in Nepal, the Chepang indigenous people, and 130 sesame seed oil farmers in Nicaragua. The Body Shop now has 42 relationships such as these in 26 countries and she plans to keep adding more.

Today, Roddick does not sit on executive committees but travels abroad to find new products and works as part of the creative team to spearhead campaigns. Her goals are to make other businesses like-minded. She holds a masters degree from Bath University that she helped to launch in 1997.
 
Impact on the Industry
The Body Shop at Home is a multi-local business that has over 1,980 stores that serve 77 million customers in 50 different markets. The company stretches a customer base that covers 25 different languages and 12 time zones.

The Body Shop at Home was the first company to be awarded the Humane Cosmetics Standard for their policies against animal testing.  

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The Body Shop Foundation is also the company's own charity (launched in 1990) that aids organizations that may be financially unable.

The company has thousands of shops around the ( www.mlmlegal.com ) world.

Discussion of Products
The Body Shop at Home offers such sustainable products as fragrances, bath care, accessories, hair care, makeup, skin care, wellbeing products, and a line of men's products. More than half of the company's 900 products contain at least one community trade ingredient.

The Body Shop at Home offers such products that invoke human awareness like the "Stop HIV Spray: To Change Attitudes" and the "Stop Violence in the Home" campaign.

The Body Shop at Home is also against animal testing, supports community trade, activates self-esteem, defends human rights, and works to protect the planet.

Discussion of Opportunity
The Body Shop at Home offers its representatives a limitless advantage in sales and stands behind its “no glass ceiling” slogan. The company offers a competitive salary, benefits, bonuses, retirement savings program, life insurance, and special offers on products. The Body Shop at Home offers ( www.mlmlegal.com ) employment opportunities in shops, at home, and in the office.

Discussion of Distributor Base and Sales Volume in U.S.
The Body Shop at Home is a multi-local business that has over 1,980 stores that serve 77 million customers in 50 different markets. The company stretches a customer base that covers 25 different languages and 12 time zones

Company website: www.thebodyshop.com

 

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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