****Trademark of Silpada Designs, Inc.
Silpada Designs, Inc.
Copyright Jeffrey Babener www.mlmlegal.com
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Founding Story
Silpada Designs, Inc. is located in Lenexa, KS. Bonnie Kelly and Teresa Walsh are the co-founders of the company. They met when the oldest of each of their three children started first grade. They had both signed up to be room mothers and soon became best friends. They wanted to earn some extra cash and did so through a few business ideas. Silapada (www.mlmlegal.com) was created out of the $25 each one saved from their grocery money. They officially launched in 1997, after they had already had 100s of home parties for the past six years. Silpada Designs, Inc. still functions out of a basement.
The name of the company is a made up word created by the co-founders. It means, “the best of everything”.
Impact on the Industry
Silpada Designs, Inc. has gotten publicity through The Big Idea with Donny Deutsch, E! News, “Business in Action”, Kansas City Live, How Do I Look (Style Network), the “TODAY” show weekend edition, “The View”, Holiday Glamour Satellite Media Tour and WEWS-TV.
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Discussion of Products
Silpada Designs, Inc. sells jewelry. It works with artisans from around the world that make each piece individual and unique. Silpada Designs, Inc.’s products include rings, watches, belts, necklaces, earrings, and other accessories.
Discussion of Opportunity
Silpada Designs offers the following compensation structure:
Discussion of Distributor Base and Sales Volume in U.S.
Silpada Designs utilizes a multilevel compensation plan and a party-plan sales strategy. The company operates within the United States. Silpada Designs has thousands of consultants helping to build their business.
In July, 2010 Avon agreed to purchase Silpada Designs for $650 million. At the time of the agreement of purchase, Silpad Designs was making $230 million in annual revenue and operated in the United States, Canada and the United Kingdom. Besides the purchase, Silpada Designs will - for the time being - remain in tact as it is currently known.
Company website: http://www.silpada.com/public/
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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